From Journalism Leader to Media Advocate

Eric Schurenberg, the former CEO of Inc. and Fast Company, transitioned from leading prestigious media brands to founding the Alliance for Trust in Media. His career pivot was inspired by the events of January 6, 2021, and a growing recognition of the dangers posed by misinformation. Driven by his belief in the role of journalism as a cornerstone of democracy, Eric now focuses on fostering trust and media literacy across the U.S.

The Alliance's Approach

The Alliance for Trust in Media works directly with newsrooms like Chicago Public Media, the Texas Tribune, and Minnesota Public Radio. By implementing innovations and improving transparency, these collaborations aim to rebuild audience trust. One notable project involves engaging rural audiences through direct communication platforms to address biases and foster transparency.

Empowering Adults with Media Literacy

Understanding the power of informed citizens, the Alliance has prioritized teaching media literacy to adults. Partnering with universities, civic organizations, and businesses, they equip individuals—especially non-digital natives—with the tools to critically evaluate news sources and resist misinformation.

The Role of Artificial Intelligence

AI has significantly impacted the media industry, from shaping ad targeting strategies to creating content summaries. While AI-driven solutions can increase efficiency, Schurenberg cautions against unintended consequences. He stresses the importance of ethical AI deployment, particularly in journalism, to avoid amplifying division or misinformation.

Looking Ahead: The Human X Conference

Eric looks forward to engaging in discussions at the upcoming Human X Conference, where thought leaders will explore the intersection of artificial intelligence and human values. For Schurenberg, AI represents both a challenge and an opportunity to strengthen the media industry's future.