#29 - Michelle Bacharach, CEO at FindMine

Meet Michelle Bacharach: The Vision Behind FindMine

Michelle Bacharach, CEO and co-founder of FindMine, transformed her personal frustrations into a groundbreaking AI-powered retail solution. Drawing from her experiences as an actress and MBA student, Michelle identified a gap in the market for smarter shopping solutions. This realization birthed FindMine, a B2B enterprise AI application revolutionizing product curation for leading brands like Gap and Lululemon.

How FindMine Simplifies Shopping and Increases Revenue

E-commerce has traditionally required consumers to "spearfish" — knowing exactly what they need and searching for it amidst thousands of options. FindMine’s AI eliminates this hassle by dynamically curating "complete the look" ensembles or trend-driven collections. This innovation not only improves the consumer experience but also drives increased revenue and efficiency for retailers.

For instance, FindMine automates the creation of editorial content, like shoppable style guides or trend-focused campaigns, adapting in real-time as inventory changes. This scalable approach ensures brands can deliver high-quality, personalized shopping experiences without manual intervention.

Why Retailers Choose FindMine Over DIY AI Solutions

Michelle emphasizes the pitfalls of building in-house AI systems. While platforms like GPT can handle simple tasks, FindMine excels at handling complex brand-specific challenges, such as real-time asset creation, inventory updates, and maintaining brand differentiation. By outsourcing to a purpose-built solution like FindMine, retailers gain access to cutting-edge AI expertise without the immense cost and risk of building their own.

Looking Ahead: Vertical AI and Applied Innovations

At the Human X Conference, Michelle highlighted the potential of vertical AI — technology tailored to specific industries. As general-purpose AI reaches its limits in solving niche problems, vertical AI solutions like FindMine are set to dominate the next wave of innovation. Michelle’s excitement stems from exploring how other industries approach these challenges and applying those insights to retail.

A Future Where AI Solves Problems Seamlessly

Michelle envisions a future where AI streamlines consumer and business experiences alike. Whether it’s assembling the perfect fall outfit or planning a child’s birthday party, AI can remove the friction from decision-making, allowing users to focus on their goals. For retailers, this means increased customer loyalty and revenue, while consumers enjoy stress-free shopping.